Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and more trustworthy information


Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.

1. More accurate data
The typical method of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.

Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a much more total photo of individual journeys across channels.

Additionally, this kind of tracking enables services to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it simpler to adhere to various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.

2. Much better control over data.
Server-side tracking allows organizations to accumulate and enrich data prior to sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can assist marketing professionals make more informed marketing choices.

Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.

This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is very important considering that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these adjustments.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust information payloads prior to it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.

On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependancy on 3rd parties, which can be prone to violations and privacy infractions.

A server-side tracking system is a collection real-time bidding (RTB) software of instructions that informs your website's web server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.

4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it minimizes the extent of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much less prone to data obstacles caused by things like a damaged link or an active ad blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids make certain compliance with personal privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.